As a strategic marketing professional, I offer a variety of services for small businesses, including but not limited to Business Analysis, Brand Planning, Awareness, Social Media Strategies, as well as Original Content Creation and Inbound Methodologies.
Click below to take a glimpse of some past projects/awards.
SMALL BUSINESS CONSULTING
ORIGINAL CONTENT CREATION
ORIGINAL DESIGN & PRINT WORK
Remarkable content is the marketing gift that keeps on giving. Google's SEO algorithms are always looking for interesting, fresh, new content. By organically generating original, raw, up-to-date, and compelling content, I'm easily able to offer more authenticity and
credibility as an expert in your field of business.
Noteworthy content is a perfect way to drive up web traffic, increase SEO, and remind people just what your business is and what you stand for.
This marketing project involved a multi-level, strategic growth management campaign for a Property Management/Vacation Rental Company located in Holmes Beach, FL.
As a direct result, my client, Island Vacation Properties, was named 1st Runner Up for the Anna Maria Island Chamber of Commerce Small Business Awards 2017.
EXCELLENCE IN CUSTOMER SERVICE AWARD
The Insignia Award is a long-standing tradition within the Greater Sarasota Chamber of Commerce that honors local businesses throughout the community who are dedicated in providing exemplary service, have a commitment to the community, and have a strong desire to promote locally.
The Sarasota Chamber of Commerce recognizes local employers who have demonstrated growth, commitment, years of services, and high levels of achievement in Hiring Employees, Investing in the Future, and Milestone Anniversaries.
PayServ Systems Receives Angola Excellence In Business Award
In recognition of outstanding services and dedicated hard work, with which local businesses give back to the community.
With the recent change in ownership, I had the opportunity to create a new marketing and sales approach that would provide direct, tangible results. The ultimate goal was to create a positive ROI and ultimately generate brand awareness in order to build market share.
OPERATIONS EVALUATION/SWOT ANALYSIS
A SWOT Analysis is used quite frequently as an evaluation method to gain advantage in the marketplace. It looks at Internal Structures - Strengths/Weaknesses and External Structures - Opportunities/Threats. Corporate applications use this method in addition to the non-profit sector. This method of analyzation is used in planning, setting objectives and analysis of existing strategies. It aids in the preparation, monitoring or mapping layout of the company and its future. This method is used to explore new possibilities or solutions and determine if or where change is needed for success.
Since 2006 Inbound has been the most effective marketing method for doing business online. Inbound focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.